Introduction to Blockchain

An engaging workshop designed to provide you with basic understanding of Blockchain and decentralized ledger technology.


Blockchain Use Case Canvas

The ‘Blockchain use canvas’ provides a unique experience that will help you decide how to use and empower your business with Blockchain technology using our proprietary Canvas Model.

Dec 12-13 , Amsterdam

Cuttingwood Academy Presents


AI Use Case Canvas

A unique experience that will teach you how to use and empower your business with Artificial Intelligence using our proprietary Canvas Model.



Limited Seats available

Why Cuttingwood academy

Digital Ledger Technology (Blockchain) will prove to be crucial in shaping the business of the future, but it has not yet been fully embraced. The Blockchain use case canvas  will prove to be an essential tool that will keep you ahead of the curve by exploring the applications and opportunities of Blockchain and similar technologies from a business (non-technical) perspective. Engage in an interactive Cuttingwood session to design your own Blockchain-based solution to your business challenge



A comprehensive understanding of what Blockchain is and how it works,  as well as insights into how it will affect the future of your organisation.

The ability to make better strategic business decisions by utilizing  the Cuttingwood Blockchain Use Case Canvas.

A certificate of attendance from Cuttingwood Academy as validation of your newfound Blockchain knowledge and skills, as well as access to a global network of like-minded business leaders and innovators.

Blockchain made real

It’s an understatement to say that the Blockchain is one of the most important innovations of this century.

Often times it is automatically associated with bitcoin. However, that notion is changing at a rapid rate. More and more people are seeing that the decentralization, security, immutability and transparency that comes along with the Blockchain technology has the potential to shake multiple industries to its very core.

Canvas thinking

Our ‘Blockchain Use Case Canvas’ is a strategic management tool to quickly and easily define and communicate your Blockchain concept and vision.

Inspired by Osterwalder’s Business Model Canvas we’re certain that when using our ‘ Canvases’ you will get an interactive and hands-on experience. Our canvas thinking and methodology are used as both a learning tool as well as a tool to identify business  processes that can be accelerated or simplified by applying the possibilities of Blockchain Technology in your company and or organization.

unique experience

The Cuttingwood experience is created for business professional and executives alike.

Armed with hands-on experience, proven expertise and a healthy dose of curiosity we will help you build solid (Blockchain) propositions and together we will explore how we can empower your ideas with time, talent, technology and treasure. In this sharpening experience you are fully engaged and your own experience will be involved in the learning process, leading to practical action plans, not just academic learning.

Cuttingwood academy

Our materials are inspired by Osterwalder’s Business Model Canvas, which has quickly become the global standard, used by millions op people in companies of all sizes to describe, design, challenge, and pivot business models.

We also incorporate lean startup, design thinking and lean development principles to deliver engaging hands-on workshops that make sense.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”

~Abraham Lincoln



"Even in the sheath the sword must be sharp – so too must the mind within the body."

~ Viking Saying



About US

Cuttingwood Academy is founded by Pascal van Knijff. With over 2 decades of experience in Europe and the United States, as CEO, Investor, International Speaker, (Digital) Marketing Director, Coach, Consultant & Trainer, Pascal has gained expertise in a wide range of settings and very diverse fields, before venturing into the Blockchain world. Armed with his hands-on experience, proven expertise and a healthy dose of curiosity Pascal, together with his team, helps organizations and companies build solid (Blockchain) propositions and strategically empowers them with time, talent, technology and treasure. Pascal has trained professionals and students around the world to use the Business Model Canvas and also created an award winning Donor Journey Canvas to empower Not for Profit organizations to raise more funds.


There is nothing worse than a sharp image of a fuzzy concept

~Ansel Adams

Inhouse Keynote workshop

Contact us

Office Address:
Zandweegbree 7-A
8472 BC Wolvega

Phone : +31 85 30 12 870